This IS a cool idea.... because you never know.
This is a clever concept from designer Hyunsoo Song, which is basically a USB stick with a number of different modules. The idea is that people use their USB drives to store all kinds of things and sometimes there may be private or sensitive data on there you don't want anyone else to see. However, in offices many people end up borrowing them and passing them between colleagues, so this way you can keep your private content private on the first module and still give your friend a USB drive to use if they've misplaced theirs by snapping off a different section! Genius.
[Via Yanko Design]
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