Ah ha ha ha! This is hilarious! I don't even know how to feel about it, it's just too funny!
Crazily enough, the device you're staring at above -- jaw solidly on the floor, we're sure -- is real. As in, you can purchase one for you and yours. So far as we can tell, this here watermelon cart (priced at ¥19,950, or a whopping $231) serves to keep your voluptuous fruit cool when being transported from market to mouth, but everything beyond that is lost in translation. What's curious, however, is that this seems like a device created and sold exclusively in Japan. If we had to bet, though, we'd say it was originally dreamed up by a farmer in eastern North Carolina -- you know, the home of watermelon Cook-Out milkshakes, an official watermelon license plate and roads where chop-top school buses are frequently used as watermelon hauling machines.
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